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Aigner

Posted by in , on 12-25-12

AignerAigner is the exclusive, international leather lifestyle brand, aimed at ambitious women and men. Covering leather, fashion and accessories, Aigner offers a harmonious complementation of tip to toe products. At its root the brand merges tradition and innovation, classics and modernity.

The significant horseshoe, a symbol for fortune, is globally known as the brand’s recognition and represents the company’s claim on high quality.

The great fashion designer Etienne Aigner was born in Hungary in 1904. More than half a century ago he presented his first handbag collection in New York – and caused a major sensation. The reason that people in 1950 were so excited about Aigner’s exclusive leather creations was that ever since the invention of the “steamer trunk” for the legendary transatlantic liners or the Orient Express, there had been no real innovations in travel luggage. A few years later Etienne Aigner met Heiner H. Rankl, a businessman with a keen feel for the future and an equally strong sense of tradition – and the cult brand of Aigner was born. That was in 1965, in Munich. At that time Munich was the best place to found a new, leading German fashion brand.

The design of the 60s and 70s reflected this great freedom. It was young, streamlined and futuristic, with an emphasis on the colour orange.

The characteristic Aigner “A” in the form of a small horseshoe combined with the Aigner-typical Antic red colour was soon not only a striking feature of the best handbags, belts and expensive travel luggage but also leather-encased cigarette lighters, corkscrews, pipesmokers’ accessories, and even backgammon boxes. They’ve become a part of the lives of the company’s sophisticated customers: true leather and handbag classics that were designed in the 70s and that made Aigner world-famous: The distinctive Saddle Bag and the unmistakable Doctor’s Bag.
During the 1980s Aigner extended its product range by awarding licences for watches, jewellery and eyewear. In 1990 licences were awarded for the womenswear and menswear collection.The prestige brand Aigner continued to successfully bridge the gap between tradition and innovation long after its two original founders were no longer able to personally steer the company’s fortunes. In the year 2000, Etienne Aigner died in New York at the age of 96.But the success story of the Aigner company continues… In 2003 Aigner celebrated a spectacular debut at the Milan fashion shows. The relaunch of the company’s brand architecture was a success.

In 2005 Aigner opened over 20 new stores, rapidly expanding its business activities in the Near and Far East and embarking on a highly effective quality offensive in the leather sector.

Today the brand is a symbol for unique craftsmanship, highest quality and perfection. A brilliant combination of German precision and Tuscan tradition. 

Aigner – a German brand with an Italian soul.
Since 2008, Udo Edling has been appointed Global Creative Director.

Additional Info

Country:

Germany

Phone:

+49 (0) 89 76 99 30

Name:

Peter

Surname:

Schwarz

Position in company:

Etienne Aigner Head Office- Enquiries

E-mail:

contact@aignermunich.com

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