Bisazza is one of the top luxury brands in the design sector and the industry’s leading producer of glass mosaic for interior and outdoor decoration. Established in 1956 in Alte Vicenza, Northern Italy, the company has become a trailblazer, marked by a dynamic entrepreneurial spirit, a mastery of modern technologies with an ability to read and anticipate the needs of the global market.
Bisazza has twelve flagship stores in Antwerp, Barcelona, Berlin, Chicago, London, Los Angeles, Milan, Moscow, New York, Paris, Rome, Tokyo and, from December 2009, Miami. There are also seventeen branches worldwide in Australia, Brazil, Belgium/Luxembourg, China (Hong Kong and Shanghai), France, Germany, Holland, India, Japan, Korea, Mexico, Russia, Spain, United Kingdom, U.S.A., and United Arab Emirates (Dubai). The distribution network includes more than seven thousands local retailers.
During the past few years the company’s strategy has focused on strengthening the brand, widening the distribution network through direct commercial branches and producing the highest quality product.
For several years now, Bisazza has been part of Altagamma, an association supporting the best Italian luxury brands. In 2007, Bisazza was cited in a survey realized by Pambianco Strategie di Impresa, one of the most important consulting firms for strategy development of Fashion and Luxury organizations, with a second place ranking out of 250 top Italian companies in the design and luxury market.
In keeping with the company’s strategy to continually increase the growth and development of the business, Mediobanca, Italy’s leading investment bank, has become a minor stakeholder of Bisazza with a 14.3% share of the business.
Since 2004, the Bisazza Design Studio, a team of young designers directed by architect Carlo Dal Bianco, has been coordinating the company’s style designing its flagship stores and product collections.
Over the years, Bisazza has worked with leading figures in architecture, design, art and fashion, notably Tord Boontje, Aldo Cibic, Sandro Chia, Romeo Gigli, Michael Graves, Jaime Hayon, Alessandro Mendini, Paola Navone, Fabio Novembre, Fabrizio Plessi, Andrée Putman, Ettore Sottsass, Studio Job, Patricia Urquiola and Marcel Wanders.
In April 2006, during the Milan Design Week, Bisazza launched Home, the first collection of furniture and home accessories combining mosaic and other luxury materials designed by Patricia Urquiola, Carlo Dal Bianco and Marco Braga & Storage. Since then, the collection has been further enriched with new pieces designed by Jaime Hayon and Studio Job in 2007, Andrée Putman in 2008 and Tord Boontje for the Milan Design Week 2009.
Conceived to expand the company’s offering for home interiors, the Bisazza Home collection is suitable for all living spaces.
CO-MARKETING PROJECTS: MINI/BMW AND FRITZ HANSEN
The “MINI wears Bisazza” project led to five personalised MINI cars decorated with custom made mosaic patterns. First showcased in 2005 at the Milan Design Week, the cars have been on tour ever since to design and fashion hot spots around the world.
The first collaboration between Bisazza and the Danish company Fritz Hansen began in 2005, when Bisazza produced a personalized Arne Jacobsen Series 7 chair. The collaboration has since continued with Mosaic Super Ellipse, a collection of tables produced by Fritz Hansen and personalized with mosaic patterns from the Bisazza Mosaico collection which was showcased at the Milan Design Week in 2007.