Boucheron is the most audacious of traditional French jewellers. Founded in 1858, it was the first House of jewellery and watchmaking to establish on the famous Place Vendôme in Paris in 1893. The House also pioneered the use of new materials in its collections and launch innovative products such as the wrist watch with interchangeable straps. For over 150 years, Boucheron has been a trend-setter in the elite world of high jewellery, acquiring an international reputation in the process.
Boucheron manufactures and markets jewellery, watches and luxury fragrances across the world.
At the end of 2010 Boucheron operates 35 directly operated stores worldwide, as well as online stores to cater for jewellery and watchmaking connoisseurs worldwide.
Boucheron is part of PPR- one of the world’s leading apparel and accessories groups that operates four branches: Luxury, Sport & Lifestyle, Fnac and Redcats. The group’s brand portfolio includes: Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Puma, Volcom, Cobra, Electric, Tretorn, Fnac and Redcats.