Burberry is a luxury brand with a distinctive British sensibility, strong international recognition and differentiating brand values that resonate across a multi-generational and dual-gender audience.
The Company designs and sources apparel and accessories distributing through a diversified network of retail, wholesale and licensing channels worldwide. Since its founding in England in 1856 by Thomas Burberry, Burberry has been synonymous with quality, innovation and style.
In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word “Prorsum”, meaning forwards, and registered as a trademark. In 1911 they became the outfitters for Roald Amundsen,the first man to reach the South Pole, and Ernest Shackleton, who led a 1914 expedition to cross Antarctica. A Burberry gabardine jacket was worn by George Mallory on his ill-fated attempt on Mount Everest in 1924.
The company’s clientele has included Winston Churchill, Gary Cooper, Joan Crawford, Humphrey Bogart, George Bernard Shaw, Al Jolson, Peter Falk, Ronald Reagan, George Bush, Norman Schwarzkopf, and Paul Newman. The company also boasts warrants (endorsements of quality) from Her Majesty Queen Elizabeth II and H.R.H. The Prince of Wales. Considered a “rite of passage” by some commoners, a Burberry coat was a prerequisite to a first job interview.
Burberry operates under 4 brands:
Burberry Prorsum – Luxurious, high end, runway brand. The line on which the other Burberry brands are based.
Burberry London – Heritage outerwear. Smart and stylish ‘wear to work’ items including business wear.
Burberry Brit – Casual yet luxurious weekend wear. The most accessible of the Burberry brands, with entry level pricing.
Burberry Sport – A sport inspired brand, including ski-wear and other sports apparel.
Burberry has over 500 stores in over 50 countries.