Cîroc vodka was launched in 2003 and is the world’s most sophisticated vodka. Made exclusively from top-quality Mauzac Blanc and Ugni Blanc grapes for an exquisitely smooth, fresh and innovative vodka experience.
One of the world’s only vodkas created entirely from grapes, CÎROC Ultra-Premium is simply unique. The name is derived from the combination of two French words, “cime” meaning peak or summit-top and “roche” meaning rock. True to its roots, CÎROC Mauzac Blanc grapes stem from the high-altitude vineyards in Gaillac, France overlooked by the stony village walls of Cordes-sur-Ciel.
Historically, vodka has been made from natural and local sources of fermentable sugars and starches. CÎROC is innovative in its use of cold maceration, fermentation and storage processes. Until now, only the top fine wine producers implemented these practices.
CÎROC Ultra-Premium Vodka is complex in its creation but complimentary with most mixers from Champagne to Tonic.
In 2007, Sean “Diddy” Combs agreed to become a brand ambassador for the product.
In 2003, Diageo, the world’s leading premium drinks business, established The Reserve Brands Group, its boutique division of luxury spirit brands. The group includes the multi-award winning portfolio of Johnnie Walker, Ketel One vodka, Ron Zacapa rum, Don Julio tequila, Cîroc vodka, Tanqueray London Dry gin, Tanqueray No. Ten gin and The Classic Malts Selection.