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Danese

Posted by in , on 1-8-15

Since its inception in 1957, Danese‘s consideration of man and his needs have been primary. Danese has also been a hub for experiments that have generated basic responses to the needs of society and its evolution. Designers such as Bruno Munari and Enzo Mari have been making Italian interior design history by developing innovative products that are contemporary and timeless interpretations of objects for every day use.

The new products represent the culture of respecting values that are still modern: simplification as research of what is essential, applied intelligence for convenient solutions, attention given to achieve quality surroundings that appeal to the senses and perceptions and sustainability of materials and semantics.

Through value sharing and cultural exchange, Danese offers, with a team of international designers, a new generation of products that allows a different perspective of spaces, creates open sceneries that go beyond any standardization and invites the user to consciously take part in his environment.

The widening of Danese’s collection provides a complete and transversal offer of lights, accessories and furnishing systems that allows the user to totally renovate an environment. The collection embraces lighting options, complements furnishing and offers solutions that are versatile and can be tailor-made for the user so that he is in a position to modify and qualify the environments where he lives or works.

Danese has always adopted a linguistic code that is basic but recognizable on the principle that subtraction and simplicity translate into intelligent expressionistic design and not formalism.
Danese therefore unites the principles of quality design and eco-sustainability and makes conscious choices concerning productive, logistical and energetic processes throughout the whole life cycle of the product.
With Danese, modern life acquires new expressive opportunities and utilizes a conscious and positive approach that introduces new meanings into the design world.

ENVIRONMENTAL INNOVATION

Danese consolidates its own design path, which for years has been focused on environment quality. It is the creator of the innovation which interprets values giving voice to the “Manifesto della buona luce” and expresses them by producing high quality products.

Danese is involved in all those issues concerning modern society’s environmental responsibilities, respecting the planet and acknowledging the importance of the contribution of any single human being.

Danese’s products are characterized by essential qualities such as very long durability of the materials and semantics. This is thanks to the use of an elementary form of communication of the shape, ample performance flexibility, versatility, choices of materials, quality productivity and easy maintainability.

The entire cycle of Danese products is planned on the basis of a subtraction principle and foresees conscious choices concerning productive and logistic processes, to which the simplest and the least expensive technologies are favoured, energy consumption is reduced and renewable resources are used. The choice of a selective and strong collaboration with local productive factories, which excel in industry and handcraft, establishes a strong bond with the territory. These goods produced on the basis of a “low” technological choice, demonstrate how you can find deepness, richness and value in bare minimum expressions and be fully satisfied by your relationship with the object and the light.

The experience gained in the lighting field is conveyed in products where quality light is central and light performances are technologically monitored and put in relation with emotions and perceptions.
A good balance between energetic commitment and space performance dynamic is sought. The focus is on man’s needs and behaviours within an anthropological approach of space, which looks into the relationship between man and environment.

Each product is planned while strongly considering energetic efficiency aspects, which is done in each stage of the product’s life cycle with a particular emphasis on use consumption: from low consumption and long lasting sources to the study of appliance efficiency in projecting them.

Choices of shape and material are not made on the basis of purely aesthetic criteria but on efficiency to optimize stream and quality light.

Additional Info

Country:

Italy

Phone:

+39 02 349611

Position in company:

Danese Milano Head Office- Enquiries

E-mail:

info@danesemilano.com

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