Sewn together with knowledge, creativity and watchmaking requirements, Dior watches had to come into the world in 1975 via the international watchmaking cradle in Switzerland, at la Chaux-de-fonds. Created in the studios of Avenue Montaigne, developed by a team of watchmaking experts, Dior watches continues the logic of excellence of the Dior House.
The reliability of Dior watches is equally guaranteed by their dual compliance to the international technical standards and to the “Swiss Made” norms.
Although initially the Dior watches were produced under licence by Benedom, since 1999 the watch manufacturer joined the Watches and Jewelry Division of LVMH Group.
The Dior watches are available in three lines from distinct universes:
- La D de Dior, the story of a woman who decides to wear a man’s watch so that she is always thinking of him… created by Victoire de Castellane in the autumn of 2003.
- Chiffre Rouge designed by Hedi Slimane, the rewriting of a watchmaking classic created in 2004. A unique and identifiable object, which combines the concern for technical performance with the formal vocabulary of Dior Homme.
- Dior Christal designed by John Galliano, a discreet tribute to Christian Dior since 2005, diverting the use of sapphire crystal, traditionally used for the watch glass, into a decorative element. It incarnates the sophistication of a watchmaker who conceives each of their watches like a couture piece.
Dior Montres is part of the Louis Vuitton Moët Hennessy LVMH Group. Group’s brand portfolio: 10 Cane Rum, Acqua Di Parma, Belvedere, Benefit Cosmetics, Berluti, Bodega Chandon Argentina, Bvlgari, Cape Mentelle, Celine, Chateau Cheval Blanc, Chateau D’Yquem, Chaumet, Cheval Blanc, Cheval Des Andes, Cloudy Bay, De Beers, DFS, Dior Montres, Dom Perignon, Domaine Chandon Australia, Domaine Chandon California, Donna Karan, Edun, Emilio Pucci, Emilio Pucci Parfums, Fendi, Fendi Perfumes, Fred, Fresh, Givenchy, Groupe Les Echos, Guerlain, Hennessy, Hublot, Jardin D’Acclimatation, Kenzo, Kenzo Parfums, Krug, La Samaritaine, Le Bon Marche, Loewe, Louis Vuitton, Make Up For Ever, Marc Jacobs, Mercier, Miami Cruiseline Services, Moet & Chandon, Nowness, Nude, Numanthia, Parfums Christian Dior, Parfums Givenchy, Perfumes Loewe, Royal Van Lent, Ruinart, Sephora, Stefanobi, Tag Heuer, Terrazas De Los Andes, The Glenmorangie Company, Thomas Pink, Veuve Clicquot and Zenith. Christian Dior, the French luxury goods group, is the main holding company of LVMH, owning 42.36% of its shares, and 59.01% of its voting rights. Bernard Arnault, majority shareholder of Dior, is Chairman of Christian Dior and CEO and Chairman of LVMH.