Don Julio González Estrada began his tequila-making journey in 1942 when he opened his distillery, La Primavera, in the highlands of Jalisco, Mexico.
Originally produced in small batches for his own personal enjoyment and to share with family and friends, his “Tequila Reserva de Don Julio” reflected the pride and passion that he had for his craft. As more people learned of its high quality and smooth flavor, Tequila Don Julio, as we know it today, was born, and it remains Mexico’s most popular luxury tequila to this day.
In 2003, Diageo, the world’s leading premium drinks business, established The Reserve Brands Group, its boutique division of luxury spirit brands. The group includes the multi-award winning portfolio of Johnnie Walker, Ketel One vodka, Ron Zacapa rum, Don Julio tequila, Cîroc vodka, Tanqueray London Dry gin, Tanqueray No. Ten gin and The Classic Malts Selection.