With its private label division Endura, Swatch Group makes all its expertise available to third-party clients who are not active in the watchmaking industry, providing them with highly attractive watches that perfectly capture and reflect their image.
Founded in 1966, Endura has proven expertise in developing products for specific corporations and brands and ensures excellent production standards, rounded off with discretion and trust that enable the company to collaborate closely and successfully with high-profile international organizations and brands.
Swatch Group also makes use of its Private Label activities for the promotion of particular events by third parties. This may involve producing a particular model in very large quantities, for example during the organization of international sports contests or to mark the launch of a new service within an enterprise.
Endura is part of the Swatch Group- an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components. Group’s watch and jewelry brand portfolio: Breguet, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Tiffany Watch Co., Longines, Rado, Union Glashütte, Tissot, ck watch & jewelry,Balmain, Certina, Mido, Hamilton, Swatch, Flik Flak and Endura.