In 1910, Ermenegildo Zegna founded the Ermenegildo Zegna Group in Trivero, a small town in the Italian Biella Alps. The young entrepreneur strove to create high quality fabrics for men’s clothing and in doing so focused his strategy on the selection of the best raw materials from their markets of origin, innovation in product and in the production process, and promotion of the brand.
The founder’s sons, Angelo Zegna, current Honorary Chairman of the Group, and Aldo Zegna, who passed away in 2000, took over the management of the company from their father in the ’60s. They lead the Company into the ready-to-wear market with a line of men’s clothing aimed at the top end of the market, followed gradually by knitwear, accessories and sportswear.
Alongside his industrial vocation, Ermenegildo Zegna dreamt of giving a face-lift to the mountainous terrain where his wool mill was and is still situated. He launched an extensive reforestation project and began construction work on a panoramic road, which bore his name. Following the example set by their forbearer, the family’s latest generations created the Oasi Zegna in 1993, an area stretching along the Zegna Panoramic Road. In Oasi Zegna the alpine environment is protected and tended to, and by doing so the flourishing of the environmental culture is enabled through the personal experience of its visitors.
The Group is still a “family business” and is managed by the fourth generation of the family: Paolo as Chairman, Ermenegildo as CEO, Anna, Benedetta, Laura and Renata Zegna.
The company’s vertical integration was completed in the 1980′s, with the opening of the first monobrand boutiques in Paris (1980) and Milan (1985).
The brand portfolio of Ermenegildo Zegna Group includes the brands: Ermenegildo Zegna, Ermenegildo Zegna su Misura, Zegna Sport, ZZegna, Ermenegildo Zegna Corporate Gift and the womenswear brand Agnona.