In 1936 Fred Samuel opened its first boutique at number 6 Rue Royale in Paris, next to the Place de la Concorde. Avant-gardist, he presented himself as a “Modern Jewelry Designer” and created jewels that matched fashion.
As he had always been a precursor, international celebrities such as Marlene Dietrich became fans of his style and his success spread rapidly from Paris to the rest of the world. Jeweler of the artists and the cinema, FRED achieves many ornaments for the 7th Art, among which the superb ruby necklace set with diamonds, worn by Julia Roberts in “Pretty Woman”.
In 1995 the FRED House joined the LVMH Group and started the second chapter of its history.
FRED remains faithful to its founder’s original successful slogan and reinvents FRED’s line according to the basic rules of jewelry: jewels reject clichés and lines match women’s sensuality.
FRED’s innovative spirit remains in the sales spaces, which are at once lively and luminous, daring and elegant.
Since 2002 FRED has opened more than 10 boutiques the world over from London to Paris, via Tokyo.
FRED is part of the Louis Vuitton Moet Hennessy LVMH Group. Group’s brand portfolio: 10 Cane Rum, Acqua Di Parma, Belvedere, Benefit Cosmetics, Berluti, Bodega Chandon Argentina, Bvlgari, Cape Mentelle, Celine, Chateau Cheval Blanc, Chateau D’Yquem, Chaumet, Cheval Blanc, Cheval Des Andes, Cloudy Bay, De Beers, DFS, Dior Montres, Dom Perignon, Domaine Chandon Australia, Domaine Chandon California, Donna Karan, Edun, Emilio Pucci, Emilio Pucci Parfums, Fendi, Fendi Perfumes, Fred, Fresh, Givenchy, Groupe Les Echos, Guerlain, Hennessy, Hublot, Jardin D’Acclimatation, Kenzo, Kenzo Parfums, Krug, La Samaritaine, Le Bon Marche, Loewe, Louis Vuitton, Make Up For Ever, Marc Jacobs, Mercier, Miami Cruiseline Services, Moet & Chandon, Nowness, Nude, Numanthia, Parfums Christian Dior, Parfums Givenchy, Perfumes Loewe, Royal Van Lent, Ruinart, Sephora, Stefanobi, Tag Heuer, Terrazas De Los Andes, The Glenmorangie Company, Thomas Pink, Veuve Clicquot and Zenith.