Both scientist and aesthete, the Polish-born American business magnate Helena Rubinstein has been, since 1902, constantly reinventing the world of beauty by offering breakthrough products with a unique vision combining scientific avant-garde and audacity. Few creative geniuses have such an obvious impact on women’s lives. Few know how to tap into their destiny to develop an attitude that is a resounding success.
Helena Rubinstein also traveled the world to talk to great minds at the cutting edge of science. A tireless researcher, she was responsible for some of the greatest milestones in 20th-century cosmetic science. Her company invented the classification of skin types (1910) and developed the first moisturizer (1956), waterproof mascara in 1939 and the first refillable automatic mascara in 1958.
Today, Helena Rubinstein offers a complete range of luxury beauty products: cosmetics, skin care, sun care and makeup at the highest concentration of star ingredients to give women the very best results before aesthetic medicine. All the products are formulated in the brand’s labs and in collaboration with experts at the cutting edge of science and medicine such as Dr Pfulg a worldwide renowned surgeon founder of Laclinic-Montreux. Our formulas are also tested in association with state of the art references University Hospitals in Europe.
Helena Rubinstein is the only brand which grafts, injects and implants youth deep within the skin. A vision of beauty that encompasses research, science and audacity. A brand of no compromise and ultimate effectiveness.
Since 1988, Helena Rubinstein is part of the Luxury Products division of L’Oréal. The Luxury Products division of L’Oréal houses the beauty brands Lancôme, Biotherm, Helena Rubinstein, Kiehl’s, Shu Uemura, Giorgio Armani Beauty, Ralph Lauren Fragrances, Cacharel Fragrances, Viktor& Rolf Fragrances, Diesel Fragrances, YSL Beauté, Maison Martin Margiela Fragrances, Stella McCartney Fragrances and YUE SAI.