Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created at the end of the 1920′s the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts.
Nicknamed “the Crocodile” by the press, multiple Grand Slam tennis champion René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.
The Lacoste brand is a symbol of casual elegance and it was officially launched in 1933. Lacoste offers a unique and original universe for men, children and women: clothing, shoes, perfumes, leather goods, eyeglasses, watches, costume jewellery and home textiles.
Since 2010, Felipe Oliveira Baptista became creative director of Lacoste, replacing Christophe Lemaire who took over the creative director position at Hermes.
Lacoste is held 65% by the Lacoste family and 35% by the Devanlay company- the brand’s global licensee for clothing and leather goods. Pentland Group has the exclusive worldwide license to produce Lacoste footwear, Procter & Gamble owns the exclusive worldwide license to produce fragrance, and CEMALAC holds the license to produce Lacoste bags and small leather goods.