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Loro Piana

Posted by in , , on 7-27-14

Around 1812, the Loro Piana family started working with textile fibers in the valleys of Biella. In Quarona, Pietro opened a wool mill in 1924, naming it after himself and profession: Ing. Loro Piana & C. (“Ing” signifies engineer). Pietro was succeeded by his son Franco and in the 1970s, by his grandchildren Sergio and Pier Luigi. All these generations have been united by a passion for textile quality and perfectionism.

After integrating the activities downstream of the supply chain down to the finished product, the conglomerate now operates through its two divisions- Luxury goods division & Textiles Division. Textile division further has Fabrics Business Unit, Yarns Unit, and Interior Business Unit. Loro Piana Group is recognized as a leading international luxury fabrics manufacturer and most refined wools- the Tasmanian, cashmere, and vicuna are the Group’s most exclusive products.

The distribution network is complemented by a selected number of high profile multibrand around 120 stores. The turnover is in constant growth and approximately 60% is produced beyond its national borders: in Europe, United States and the Far East.

Mr Pier Luigi Loro Piana is the CEO and Deputy Chairman of Loro Piana Group. His role as Chairman is on a three year rotation with his brother Sergio.

Born in Milan, Italy, on December 11th, 1951, Mr Loro Piana graduated in economics from the L Bocconi University of Milan in 1975. Same year he joined the Company with his brother, Sergio. Under their management, the company focused on top quality cashmere and fine worsted fabrics and yarns. Their strategic approach and the establishment of the Luxury Goods Division in the late ‘80s, enabled the Company to more than double its turnover.

Mr Loro Piana is also President of “MILANO UNICA” (the most important international Textile Fair organized in Italy) and honorary Member of the New Zealand Order of Merit. He had been President of Ideabiella Association as well as Textile Sector of the “Unione Industriale del Vercellese e della Valsesia” (local industrialists association). He was Member of Sistema Moda Italia and of the Executive Committee of CCMI (Cashmere and Camelhair Manufacturer Institute) too.

Besides his passion in researching and developing new textile and fabrics, Mr Loro Piana is fond of sailing and skiing. He participates in the most important and famous regattas all over the Mediterranean sea competing always at the helm of his boat, My Song. Native Italian, he is fluent in English and French, is married and blessed with three children.

Additional Info

Company Website:




+39 0163 201111

Position in company:

Loro Piana Head Office- Enquiries


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