In 1721, Martell was already exporting over 200,000 litres of luxury cognac to the UK. In 1868, the brand launched its distribution in China, Japan and Hong Kong. In 1912, following on from the family tradition, Edouard Martell created the Cordon Bleu brand, which is still a key benchmark today. Its smoothness and finesse of flavours, characteristics of the Martell style, are achieved by blending over 150 carefully selected eaux-de-vie.
Martell stands out from other cognacs primarily thanks to its specific double-distillation method, a key element in the Charente region’s traditional approach: The successive distillation processes are carried out in stills or tanks that have been designed to extract the wine’s very essence, referred to as “eau-de-vie”.
The grapes used come from the Charente region’s four main growing areas: Grande Champagne, Petite Champagne, Borderies and Fins Bois. The eaux-de-vie are then aged in oak casks in the cellars. Martell has selected carved fine-grain “Tronçais” oak wood barrels, giving the eau-de-vie a complex palette of aromas and its rich amber colour.
Each cognac is created through a masterful blend of eaux-de-vie from different vintages and growing areas. The cellar master carefully selects and blends them in order to consistently obtain the unique, high quality taste of Martell’s cognacs over the years.
Martell is part of the Prestige Spirits& Champagne division of the French company that produces distilled beverages Pernod Richard next to Whisky The Glenlivet, Champagne Perrier-Jouët, Whisky Royal Salute and Champagne G.H. Mumm.