Maserati is one of the automotive industry’s marques of excellence an example of prestige, elegance and luxury. Both the company and its cars embody a genuine sporting spirit as well as a distinctly Italian style and exclusivity. Maserati Channel will reveal the secrets of one of the most prestigious brands in the world. New models, VIP events, spectacular races can be viewed on your computer screen thanks to the Maseratitube channel.
Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development.
Nearly a century of activity has brought with it glorious achievements both on the road and the track as well as more challenging times, which have helped forge the company’s character and personality.
Find out all of the most important milestones in the story of the Maserati marque. These include the 246.029 km/h world speed record set by Borzacchini in 1929, the 1957 F1 World Championship title won by Fangio at the wheel of the 250F, and the more recent launch of the new 405 bhp GranTurismo in Geneva in March 2007.
However, Maserati’s history involves more than its glorious sporting achievements and the launch of great road cars. The company has also developed industrially over the years.
Today our pride is reflected in the values that define the marque – innovation in the management of human resources and the working environment, and transparency in customer relations.
Its relocation from Bologna to the current site in Viale Ciro Menotti, Modena, in 1940 and its acquisition by Ferrari, completed in 1997, are just two examples of the many major events in the development of Maserati’s expansion strategies and the launch of its new cars.
Maserati is a marque that began life in a local context but then went on to become a major international player, with representation in 57 countries. In this section, you can relive Maserati’s enthralling history and get to know the people, achievements and cars which have made the marque famous.