Since its foundation in 1874 by Georges Edouard Piaget, Piaget has been cultivating a spirit of luxury while emphasizing its creativity, attention to detail and fully integrated watchmaking and jewelry expertise.
Originally specialized in the design and production of watch movements, the Manufacture expanded the scope of its expertise in the 1960s with the launch of astonishing jewelry watches, followed by innovative jewelry collections. Expressing the spirit of the times, Piaget’s watch and jewelry designs embody the eternal quest for technical mastery, transformed by boldness, expertise and imagination.
Whether in creating the thinnest automatic movement or the most expensive watch in the world, Piaget dedicates the full force of its watch- and jewellery-making competence to rising to each new challenge. “Always do better than necessary” was the founder’s motto, and the guiding principle that still prevails in the workshops of La Côte-aux-Fées where the Piaget movements are crafted, or in the Plan-les-Ouates Haute Horlogerie Manufacture in Geneva where the gold cases and bracelets, often set with precious stones, are patiently fashioned.
Piaget captures the spirit of the times and its creations are signs of a timeless quest for technical mastery, driven by audacity, expertise and imagination.
Piaget is part of the Compagnie Financière Richemont SA- the ultimate holding Company for some of the world’s leading luxury goods companies – its Maisons – encompassing jewellery, watches, premium accessories and other luxury products. The company’s brand portfolio includes: Alfred Dunhill, Azzedine Alaia, Baume & Mercier, Cartier, Chloé, IWC, Jaeger- LeCoultre, Lancel, Lange & Söhne, Montblanc, NET-A-PORTER.COM, Officine Panerai, Peter Millar, Piaget, Purdey, Roger Dubuis, Shanghai Tang, Vacheron Constantin and Van Cleef & Arpels.