Pierre Balmain is a new fashion brand for men and women introduced by the French fashion house Balmain which will be produced by Ittierre starting from Spring- Summer 2012.
“We see Pierre Balmain as a new and unique brand whose distinctive look and product respond to the needs and desires of today’s marketplace,” Balmain’s chairman and CEO Alain Hivelin says in a press release.
The affordable luxury brand Pierre Balmain includes eveningwear, daywear, tailoring, knitwear and jeans, for a young customer who is sophisticated and urban, but also casual and above all contemporary.
This is a new brand is combining Balmain’s creativity and strong heritage with Ittierre’s expertise and considerable resources for a distinctive look, product design and price to respond to the needs and desires of today’s market.
The brand has opened one flagship in Hong Kong, one in Cannes, the launch of the e-commerce site, and further openings of other boutiques in Milan, Rome and Paris.
Ittierre S.p A., group leader in the industrial production and global distribution of licensed apparel and property owned fashion brands, from the high end prêt-a-porter to younger lines and jeanswear, represents innovation, creativity, design and the quality of the made in Italy. The portfolio of Ittierrre S.p.A. includes a high diversified range of international brands such as: KARL LAGERFELD PARIS, Tommy Hilfiger Collection, Aquascutum London, Pierre Balmain, Galliano, Guy Laroche, C’N'C CoSTUME NATIONAL, GF Ferré and Fiorucci.