Estee Lauder Companies shocked the cosmetics world in 2009 when it announced the closure of the Prescriptives line, after 30 years. Long-time customers lamented the loss of their favorite products and colors. An extensive email and letter-writing campaign took place, and after more than 25,000 emails and contacts with more than 180,000 loyal customers, the Prescriptives brand was salvaged in 2011 and the color cosmetics are available exclusively online.
Today, Prescriptives want to service loyal customers by producing key products as long as there is a demand for them. The new brand slogan states “Established 1979. Refreshed 2011.”
Prospectives is part of the high-end prestige brands of Estée Lauder Companies. Group’s premium brand portfolio: Estée Lauder, M.A.C, Bobbi Brown, Prescriptives, La Mer, Jo Malone, Tom Ford Beauty, Smashbox, AERIN Beauty.