Innovative design and high-tech non-scratch materials are the essential distinguishing marks of the Rado luxury watches. As a leader in the top-of-the-range market, Rado has become famous throughout the entire world for its research into materials science. It is the use of sapphire, ceramics, and even high-tech diamonds that affords the strong, unique character of the Rado watch.
Rado’s design concepts draw their inspiration from the intrinsic qualities of the materials used. For Rado, form is intimately linked to more intangible values, and the brand is as ever committed to the quest for outstanding new ideas. This philosophy of surpassing oneself and of tangible interpretations of the imagination has been rewarded with numerous international design prizes.
From 1957 to the present day, Rado’s story is marked by a prodigious number of pioneering innovations. One of the most sensational of these is without any doubt the creation of the «high-tech diamond » by the transformation of carbon into a nanocrystalline diamond with a Vickers hardness number of 10,000 ( V10K). This technological prowess has led to the hardest material in the world, with its own entry in the Guinness Book of Records.
Rado is part of the Swatch Group- an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components. Group’s watch and jewelry brand portfolio: Breguet, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Tiffany Watch Co., Longines, Rado, Union Glashütte, Tissot, ck watch & jewelry, Balmain, Certina, Mido, Hamilton, Swatch, Flik Flak and Endura.