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Reserve Brands Group

Posted by in , on 2-3-14

Reserve Brands GroupIn 2003, Diageo, the world’s leading premium drinks business, established The Reserve Brands Group, its boutique division of luxury spirit brands.

The Reserve Brands are a collection of exceptional spirits with impeccable heritage. Defined by authenticity and exquisite craftsmanship, each liquid in the Diageo Reserve portfolio is crafted to unrivalled perfection, creating adoration amongst premium customers and the luxury consumer.

The group includes the multi-award winning portfolio of Johnnie Walker Blue Label Blended Scotch Whisky, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label, Johnnie Walker Black Label, Ketel One vodka, Ron Zacapa rum, Don Julio tequila, Cîroc vodka, Tanqueray London Dry gin, Tanqueray No. Ten gin and The Classic Malts Selection.

Each brand offers new dimensions in taste and experience, achieved through distinctive and often unique ingredients and remarkable production methods.

This is combined with the skill and talent of top bartenders through our international initiative World Class, which educates and trains the best bartenders around the globe, to create exceptional drinking experiences through our Diageo Reserve portfolio.

The Diageo Reserve World Class 2011 winner Manabu Ohtake commented: ”It is an honour to win the most prestigious award in the industry and be judged by icons such as Salvatore Calabrese and Dale DeGroff. I am really excited about the year ahead, publishing my first cocktail book and travelling the world with Diageo Reserve to inspire and attract new talent to the profession.”

Additional Info

Company Website:


United Kingdom


+44 (0)20 8978 6000

Position in company:

Diageo Head Office- Enquiries


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