Taking the concept of “made in China” to a new level, Chinese high-end clothing label Shanghai Tang is now positioning itself as the nation’s first global luxury brand. First launched in 1994 in Hong Kong, businessman David Tang, sold a majority stake to Swiss luxury-goods giant Compagnie Financière Richemont in 1998.
The brand’s current expansion signifies a rebirth of sorts. In 1999, Shanghai Tang took a blow when slow sales at its original Manhattan megastore, which opened in 1997 to much hype, forced it to close. In 2001, the same year that the New York store reopened in a smaller location, Shanghai Tang hired a new creative director, Joanne Ooi, to help revitalize the brand. Her design concept involves merging references to Chinese culture and history with elegant contemporary fashion and establishing Shanghai Tang as an “ambassador” of Chinese style.
Today Shanghai Tang owns boutiques in China, Hong Kong, Macau, Singapore, Malaysia, United States, United Kingdom, Germany, Russia, United Arabs Emirates and Kuwait.
Shanghai Tang is part of the Compagnie Financière Richemont SA- the ultimate holding Company for some of the world’s leading luxury goods companies – its Maisons – encompassing jewellery, watches, premium accessories and other luxury products. The company’s brand portfolio includes: Alfred Dunhill, Azzedine Alaia, Baume & Mercier, Cartier, Chloé, IWC, Jaeger- LeCoultre, Lancel, Lange & Söhne, Montblanc, NET-A-PORTER.COM, Officine Panerai, Peter Millar, Piaget, Purdey, Roger Dubuis, Shanghai Tang, Vacheron Constantin and Van Cleef & Arpels.