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Shu Uemura

Posted by in , on 1-30-13

shu uemura logoCreated in 1983 by Shu Uemura, world-famous Japanese make-up artist and skin care specialist, the brand is active worldwide in three segments: make-up, skin care and professional tools.

Shu Uemura make-up features an imaginative, wide-ranging palette of colors and textures that can be combined to create a trendy, natural, or sophisticated finish. The products are simple and original. The transparent, no-frills packaging is modern and elegant, and it highlights the extraordinary variety of shades and textures. Behind the magic of color, however, lie the latest technological innovations.

Formulated with Depsea Water and Japanese botanicals, Shu Uemura’s mild, effective skin care products are designed to naturally improve the metabolism of the skin.

The vitality of the Shu Uemura brand is also the result of innovative distribution channels. Shu Uemura relies on qualitative sales outlets and the high standards of service for which the Japanese are known.

Star products: Shu Uemura Cleansing Oils, UV Mousse Underbase, Eye Lash Curler, Depsea Water, Depsea Therapy and Beta-Glucan skin care ranges.

Since 2004, Shu Uemura is part of the Luxury Products division of L’Oréal. The Luxury Products division of L’Oréal houses the beauty brands Lancôme, Biotherm, Helena Rubinstein, Kiehl’s, Shu Uemura, Giorgio Armani Beauty, Ralph Lauren Fragrances, Cacharel Fragrances, Viktor& Rolf Fragrances, Diesel Fragrances, YSL Beauté, Maison Martin Margiela Fragrances, Stella McCartney Fragrances and YUE SAI.

Additional Info


United Kingdom


+44 20 8762 4000

Position in company:

L’Oréal UK Head Office- Shu Uemura


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