Stella McCartney launched her own fashion house under her name in a partnership with PPR luxury division as a 50/50 joint venture and showed her first collection in Paris in October 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. Her collections include functional and eco-friendly women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids.
Stella McCartney collections are now distributed in over 60 countries. The brand directly operates stores, including flagships in Manhattan’s Meatpacking District, London’s Mayfair, LA’s West Hollywood and Paris’ Palais Royal. It also operates through wholesale accounts including specialty shops and department stores.
In addition to the main line collection, a long-term partnership with adidas was introduced in September 2004. The critically acclaimed sports performance collection “adidas by Stella McCartney” has since successfully grown to include several athletic disciplines including running, gym, yoga, tennis, swimming, golf, winter sports and cycling.
In 2003, Stella McCartney launched her first perfume “Stella”. In November 2005, the hugely successful one-off collection “Stella McCartney for H&M” sold out worldwide in record time. In 2008, a new lingerie line was launched. In November 2010 Stella McCartney Kids was launched, a collection catering for newborns and children up to the age of 12. In September 2011 Stella McCartney’s costume designs for the New York City Ballet’s Ocean’s Kingdom premiered in New York.
For the Olympic Summer Games in 2012, Stella McCartney was appointed Team GB’s Creative Director by adidas – the first time in the history of the games that a leading fashion designer has designed the apparel for a country’s team across all competitions for both the Olympic and the Paralympic Games. Also in 2012; L.I.L.Y, her latest fragrance launched. In celebration of London in 2012, Stella McCartney presented a one-off capsule evening collection during London Fashion Week.
Stella McCartney is part of PPR- one of the world’s leading apparel and accessories groups that operates four branches: Luxury, Sport & Lifestyle, Fnac and Redcats. The group’s brand portfolio includes: Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Puma, Volcom, Cobra, Electric, Tretorn, Fnac and Redcats.