Tiffany & Co
For 175 years, the name Tiffany & Co. has been synonymous with romance, style, quality and luxury. Few American companies have such an illustrious history. The brand’s story tells of the celebrities and heads of state who have worn their designs of gold, silver and precious stones; the groundbreaking designers who have lent the brand their vision; and, at the heart of it all, the growth of a New York City legend into a worldwide jewellery phenomenon.
Throughout our history, Tiffany designers have drawn on the natural world for inspiration. Nature is also the source of the precious metals and gemstones necessary for creating our designs. Tiffany was an early proponent of obtaining these materials in ways that are socially and environmentally responsible.
In 1878 Tiffany acquired one of the world’s largest and finest fancy yellow diamonds from the Kimberley diamond mines in South Africa. Under the guidance of Tiffany’s eminent gemmologist, Dr. George Frederick Kunz, the diamond was cut from 287.42 carats to 128.54 carats with 82 facets, which gave the stone its legendary fire and brilliance. Named the Tiffany Diamond, the stone became an exemplar of Tiffany craftsmanship. In honour of Tiffany’s 175th milestone anniversary, the Tiffany Diamond was reset in a magnificent necklace of dazzling white diamonds, and this priceless gem is symbolic of a heritage based on the highest standards of quality and design excellence.
In 1886 Tiffany introduced the engagement ring as we know it today. Previously, diamond rings were set in bezels, but Mr. Tiffany’s ring was designed to highlight brilliant-cut diamonds by lifting the stone off the band into the light. This famous ring was named the Tiffany® Setting. To this day, it is the most sought-after symbol of true love.
These standards have made Tiffany & Co. one of America’s great institutions; a world-renowned jeweller with over 200 stores worldwide, and something more: the trusted maker of gifts that will be treasured for a lifetime.
In December 2007 Swatch Group and Tiffany & Co. announced a strategic alliance to further the development, production and worldwide distribution of Tiffany & Co. brand watches. Under the agreement, the new watch company, known as Tiffany Watch Co. Ltd and wholly owned by Swatch Group, will design and manufacture in Switzerland a complete range of high-end luxury watches.