Right from the start, when Johannes Dürrstein founded the brand in Glashütte in 1893, his aim was to make Glashütte-quality watches at a reasonable price. His motto «Watches should have everything needed to make them accurate and beautiful but nothing that makes them expensive» was the basic idea when this traditional German watch brand was founded and has remained so to the present day. This pioneering spirit characterizes the Union Glashütte brand and its products even today.
The collection comprises three product lines for men (Belisar, Averin and Viro), one for women (Seris) and a collection of thoroughly classic ladies’ and men’s models (Noramis). Fitted with ETA mechanical movements that have been manufactured and refined in Glashütte, Union Glashütte brand watches are elegant timepieces of the highest quality. Their sophistication and exceptional design are an homage to Johannes Dürrstein, a man of fine aesthetic sensibility and devotion to detail.
Both connoisseurs and those new to the world of fine mechanical watches will find their favourite model at Union Glashütte.
Union Glashütte is part of the Swatch Group- an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components. Group’s watch and jewelry brand portfolio: Breguet, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Tiffany Watch Co., Longines, Rado, Union Glashütte, Tissot, ck watch & jewelry, Balmain, Certina, Mido, Hamilton, Swatch, Flik Flak and Endura.