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The New Luxury Code

From creativity to the need of perfection, from respect of health to respect of the environment, authentic luxury is very rare nowadays.
But in response to an insistent consumer’s need, companies will have to change fast their priority to get in tune with a New Luxury Code, the « New Luxury ». Its origins: from latin « lux » means light, luxury enlightens, gives the light on things and on life.
Essential luxury gives to the human being the possibility to forget his mortal condition of life and touches his soul and brings it to enlightenment. This absolute luxury lets him be in harmony with himself in offers him a positive emotion and a feeling of well being.
Happiness is not in the accumulation of goods or material belongings but in the quality and the memory of happiness time it brings to us.
And at the end of life what will stay: only memories.

  • Respect of the Planet
  • Respect of Air and Water
  • Respect of the Health
  • Respect of Culture
  • Ethical Products
  • Quality Products
  • Products as Pieces of Art
  • Products Soul and History
  • Ethical Advertisement
  • Products as Consumer’s Services